GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Amazon, and Lowes, Mud demonstrated strong momentum with revenue growing 42.9% over the tracked period. Menards stands out as the dominant retail channel for Mud, commanding a significant 72.7% share of total revenue, followed by Amazon at 16.4% and Lowes at 10.9%. The brand maintains an accessible average product price of $4.54, positioning it competitively within its category. Mud's most recent monthly revenue surged 24.2% compared to the prior month, signaling accelerating consumer demand heading into the peak season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mud on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mud.
BY REVENUE
Mud sells 18% online and 82% offline. Online runs through 2 channels; offline through 2.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 2.35K ratings on 3 channels, Mud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.02
Price
$766
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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