GRIPS CUSTOMERS & RESEARCH PARTNERS
Mud, owned by Iconix Brand Group, Inc. (NASDAQ: ICON), generated 73.7% of its in-store revenue through Menards during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant revenue headwinds, declining 20.8% overall across the tracked period, with average product pricing dropping 13.5% in the most recent month analyzed. While Lowe's and Amazon represented smaller revenue contributors at 16.7% and 9.6% respectively, Menards' dominance was underscored by consistently lower price points ($3.11–$3.72) compared to specialty products on competing channels. The steep pricing and revenue declines suggest intensifying competitive pressure in the garden glove category across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mud on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mud.
BY REVENUE
Mud sells 20% online and 80% offline. Online runs through 2 channels; offline through 2. Online share has moved from 3% in Apr to 27% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 1.25K ratings on 3 channels, Mud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.08
Price
$3.51K
Revenue
$28.55
Price
$2.86K
Revenue
$26.06
Price
$2.76K
Revenue
$10.60
Price
$2.65K
Revenue
$11.74
Price
$2.63K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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