GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Menards, Lowe's, and Home Depot, Muddy demonstrates a heavily concentrated retail footprint with Amazon commanding a dominant 90.0% share of the brand's total revenue. The brand's average product price sits at $56.49, though pricing saw a 3.2% overall increase during the tracked period. Menards holds the second-largest revenue share at 5.0%, followed by Lowe's at 3.3% and Home Depot at 1.6%, indicating limited distribution diversification beyond Amazon. Despite recent monthly revenue growth of 8.5%, Muddy experienced a notable 27.5% revenue decline over the broader period, suggesting potential seasonality or shifting demand. This heavy reliance on a single marketplace, paired with a contracting revenue trend, presents both a challenge and an opportunity for the brand's retail strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Muddy on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muddy.
BY REVENUE
Muddy sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 44K ratings on 4 channels, Muddy averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.21
Price
$45K
Revenue
$69.99
Price
$42K
Revenue
$58.32
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
