GRIPS CUSTOMERS & RESEARCH PARTNERS
Nelson, a family-owned and privately held company based in Wimbledon, England, generated an average product price of $5.87 across in-store channels tracked from January through August 2026, according to Grips Intelligence. The brand's revenue declined 1.7% over the period, with acehardware.com commanding the dominant share at 60.4% of revenue, followed by Amazon at 21.9% and Lowe's at 12.8%. Average pricing pressure was evident, with prices decreasing 4.7% overall since the start of the year. The competitive landscape shows Nelson maintaining a significant presence across major retail partners, though recent momentum has weakened with pricing competition intensifying across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 35% online and 65% offline. Online runs through 2 channels; offline through 2. Online share has moved from 10% in Apr to 41% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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