GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nelson generated the majority of its revenue through acehardware.com, which accounted for a dominant 74.3% revenue share across the January to May 2026 tracking period covering Ace Hardware, Amazon, Lowe's, and Menards. Amazon followed as the second-largest channel at 11.4% revenue share, with lowes.com and menards.com contributing 9.4% and 5.0% respectively. The brand's average product price stood at $4.66, though its average price trended upward with a notable 25.5% overall increase during the observed period. Nelson also demonstrated strong momentum, with overall revenue growing 21.0% during the tracked timeframe, signaling rising consumer demand. This heavy concentration at Ace Hardware suggests Nelson maintains a particularly strong retail partnership and shelf presence within the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 21% online and 79% offline. Online runs through 2 channels; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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