GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated approximately 70% of its revenue through Home Depot and 30% through Lowe's during Q1 2026 (January–March 2026). The brand's average product price stood at $2,318.86, reflecting a 2.9% increase over the quarter. However, overall revenue declined 14.0% during the same period, suggesting softening demand despite rising prices. NewAge Products commands a premium positioning, with top-selling items at Home Depot ranging from approximately $2,050 to $3,773 per unit. These trends indicate that while NewAge Products maintains strong retailer distribution across the two largest home improvement chains, the brand faces near-term revenue headwinds worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for NewAge Products.
BY REVENUE
$3,052.22
Price
$1.1M
Revenue
$3,123.89
Price
$868K
Revenue
$2,050.01
Price
$679K
Revenue
$3,773.08
Price
$619K
Revenue
TO NEWAGE PRODUCTS