GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAge Products generated a notable 47.7% revenue growth between March and May 2026 across Home Depot and Lowe's, the two major retailers tracked during the January–May 2026 period. The brand commands a high average product price of $2,344.05, positioning it firmly in the premium segment. Home Depot leads as the dominant sales channel with a 55.8% revenue share, while Lowe's captures the remaining 44.2%, reflecting a relatively balanced distribution split. Despite the strong topline momentum, average prices declined 5.9% over the tracked period, suggesting promotional activity or a shift in product mix may be driving the accelerated sales growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAge Products.
BY REVIEW COUNT
Across 506K ratings on 2 channels, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 506K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,920.80
Price
$2.13M
Revenue
$2,798.94
Price
$1.43M
Revenue
$3,056.34
Price
$1.4M
Revenue
$1,876.80
Price
$1.1M
Revenue
$3,440.36
Price
$1.09M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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