GRIPS CUSTOMERS & RESEARCH PARTNERS
NewAge Products, a privately held home improvement company based in Toronto, achieved nearly balanced retail distribution across Home Depot and Lowe's during the January–August 2026 period, with each channel capturing approximately 50% of in-store revenue share according to data from Grips Intelligence. The brand's average product price of $2,316.81 reflects a premium positioning in the market, though prices declined 6.9% over the tracked period as the company adjusted its pricing strategy. Recent momentum showed encouraging growth, with revenue increasing 10.2% in the most recent measured month and 5.4% year-to-date, suggesting strengthening demand despite the overall price compression. Product offerings remain concentrated in the high-value segment, with top SKUs ranging from approximately $1,600 to $3,400, indicating a focus on premium customer segments within the retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NewAge Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAge Products.
BY REVIEW COUNT
Across 520K ratings on 2 channels, NewAge Products averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 520K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,744.44
Price
$2.67M
Revenue
$1,791.80
Price
$1.53M
Revenue
$2,779.48
Price
$1.18M
Revenue
$5,890.11
Price
$925K
Revenue
$3,472.16
Price
$885K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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