GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NewAir generated the majority of its revenue through homedepot.com (58.5%) and lowes.com (38.1%) between January and May 2026, with Amazon accounting for just 3.4% of sales across the three tracked retailers. The brand's average product price stood at $491.11, reflecting a premium positioning within its competitive landscape. Notably, NewAir experienced strong momentum with revenue growing 61.4% over the tracked period. Despite this impressive revenue surge, average prices saw a modest 1.1% overall increase, suggesting that volume growth rather than price hikes drove the brand's expansion. NewAir's heavy reliance on home improvement retailers highlights a clear channel strategy that prioritizes established brick-and-mortar-affiliated platforms over marketplace-driven distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 61% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NewAir on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for NewAir.
BY REVIEW COUNT
Across 158K ratings on 3 channels, NewAir averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 158K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$802.44
Price
$256K
Revenue
$1,685.93
Price
$239K
Revenue
$781.08
Price
$172K
Revenue
$777.00
Price
$124K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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