GRIPS CUSTOMERS & RESEARCH PARTNERS
nuLOOM, owned by private equity firm Comvest Partners, generated an average product price of $206.72 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue grew 10.0% over the period, with Lowe's commanding 60.0% of revenue share, followed by Home Depot at 36.9% and Amazon at just 3.0%. Average prices increased 2.4% overall throughout the tracked period, reflecting a strategic positioning toward premium offerings particularly visible on Lowe's, where top SKUs ranged from $504.99 to $1,799.99. The brand's heavy concentration on two major home improvement retailers demonstrates a brick-and-mortar-focused distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for nuLOOM on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for nuLOOM.
BY REVIEW COUNT
Across 16M ratings on 3 channels, nuLOOM averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$163.96
Price
$629K
Revenue
$214.69
Price
$381K
Revenue
$298.99
Price
$203K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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