nuLOOM

nuLOOM Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Home Depot, Lowe's, and Amazon, nuLOOM generated the dominant share of its revenue through homedepot.com, which accounted for 68.9% of total sales, followed by lowes.com at 23.8% and Amazon at just 7.3%. The brand's average product price rose significantly during the period, climbing 32.1% overall to reach $148.40 by the end of March 2026. Revenue also trended positively, growing 2.3% month-over-month in the most recent period tracked. Notably, nuLOOM's top-selling products at Lowe's commanded considerably higher price points — with several items exceeding $1,000 — compared to its Home Depot and Amazon assortments, which largely stayed below $600. This pricing disparity across retailers suggests nuLOOM is pursuing a differentiated channel strategy, positioning premium offerings at Lowe's while maintaining broader accessibility at Home Depot and Amazon.