GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OptiFlow generated the majority of its revenue through lowes.com, which accounted for 67.6% of total revenue share between January and March 2026, followed by homedepot.com at 32.4%. The brand's average product price stood at $73.54 during the tracked period. Notably, OptiFlow's average price increased by 55.0% over the quarter, signaling a significant shift toward higher-priced product offerings. Despite a 44.9% month-over-month revenue dip, the brand still achieved overall revenue growth of 31.6% across the Q1 2026 period. These trends suggest OptiFlow is consolidating its presence across major home improvement retailers while pursuing a premium pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 32% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 55% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OptiFlow on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for OptiFlow.