GRIPS CUSTOMERS & RESEARCH PARTNERS
Ornamental Mouldings, a division of Novo Building Products owned by ADENTRA Inc. (TSX: ADEN), generated in-store revenue predominantly through Lowe's, which captured 72.6% of the channel mix compared to Home Depot's 27.4% during the first eight months of 2026. The brand maintained an average product price of $12.78, though pricing declined 19.6% over the year-to-date period, according to data from Grips Intelligence. Overall revenue experienced a notable 20.8% decline since the beginning of the tracked period, signaling challenging market conditions. Product offerings span a diverse range of price points, from budget-friendly options under $10 to premium faux beam solutions exceeding $150, allowing the brand to serve multiple customer segments within the ornamental moulding category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ornamental Mouldings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ornamental Mouldings.
BY REVENUE
Ornamental Mouldings sells 40% online and 60% offline. Online runs through 2 channels; offline through 1.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 43K ratings on 2 channels, Ornamental Mouldings averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.73
Price
$27K
Revenue
$8.58
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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