Waddell

Waddell Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across four major home improvement retailers—Lowe's, Home Depot, Menards, and Ace Hardware—Waddell holds a dominant revenue share at Lowe's, which accounts for 71.4% of the brand's total revenue, followed by Home Depot at 18.4%. The brand's average product price sits at $11.85, though pricing saw a notable 14.2% increase over the March to May 2026 trending period. Revenue growth has also been positive, climbing 6.7% during the same timeframe, signaling steady demand momentum. With nearly 90% of its revenue concentrated between just two retailers, Waddell's distribution strategy leans heavily on Lowe's and Home Depot as its primary sales channels. These insights position Waddell as a focused competitor in the home improvement retail landscape with strengthening pricing power and consistent revenue gains heading into mid-2026.