Waddell

Waddell Market Overview

Waddell, owned by GMi Companies, a family-owned private manufacturer based in Lebanon, Ohio, demonstrates heavy reliance on in-store retail channels with Lowe's commanding 80.2% of revenue share year-to-date, according to Grips Intelligence data from January–August 2026. The brand has experienced notable headwinds, with overall revenue declining 7.5% and average product prices dropping 7.0% during the tracked period. Pricing pressure is evident across the portfolio, with an average product price of $12.74, and recent monthly trends show continued softness with revenue down 6.3% and prices down 9.2% in the most recent month. Home Depot and Menards represent secondary distribution channels at 12.5% and 6.0% of revenue share respectively, while Ace Hardware remains a minor contributor at 1.2%.