GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Owlet demonstrates a highly concentrated retail strategy with Amazon commanding 99.7% of its revenue share. The brand's average product price stands at $271.73, reflecting a premium positioning within its category. Over the tracked period from March to May 2026, Owlet experienced solid momentum with revenue growing 16.2% overall. Average pricing also saw a modest 2.7% increase during the same window, suggesting strengthening demand without the need for discounting. This combination of rising revenue and stable-to-increasing prices points to a healthy brand trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Owlet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Owlet.
BY REVIEW COUNT
Across 62K ratings on 1 channel, Owlet averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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