GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, VTech generated an average product price of $35.54 across tracked retailers between January and May 2026. Amazon dominated VTech's retail distribution, capturing 97.5% of the brand's total revenue share during this period. The brand experienced a notable revenue decline of 18.9% over the tracked timeseries, signaling potential softening in consumer demand. Meanwhile, VTech's average price also saw a modest decrease of 3.7%, suggesting possible promotional activity or shifts in product mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VTech.
BY REVIEW COUNT
Across 10M ratings on 2 channels, VTech averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.95
Price
$1.91M
Revenue
$135.83
Price
$946K
Revenue
$23.95
Price
$917K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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