GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, VTech generated an average product price of $45.45 across tracked retailers between January and March 2026. Amazon dominated VTech's retail landscape, commanding a striking 96.2% revenue share among monitored retailers. The brand experienced a notable 44.4% revenue decline over the tracked period, while its average price simultaneously increased by 18.4%, suggesting a shift toward higher-priced product sales. Office Depot accounted for just 2.2% of VTech's revenue share, highlighting the brand's heavy dependence on Amazon as its primary sales channel. These trends indicate VTech may be navigating a challenging quarter marked by declining volume but rising price points across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VTech.
BY REVENUE
$49.95
Price
$1.72M
Revenue
$139.95
Price
$529K
Revenue
