According to Grips Intelligence in-store data, OX generated the majority of its revenue through Amazon, which accounted for 73.9% of total revenue share between January and March 2026, followed by homedepot.com at 25.0% and lowes.com at just 1.1%. The brand maintained an average product price of $36.59 across all tracked retailers during this period. OX experienced a notable 50.9% month-over-month revenue surge within Q1 2026, though overall revenue saw a slight decline of 2.4% across the quarter. Average pricing also trended upward, increasing 2.3% over the same period, suggesting a shift toward higher-priced product sales. These insights highlight OX's heavy reliance on Amazon as its dominant sales channel while maintaining a growing pricing strategy across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OX.
BY REVENUE
$27.09
Price
$128K
Revenue
$179.28
Price
$104K
Revenue