GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OX generated an average product price of $41.36 across three major retailers tracked between January and May 2026. Amazon dominated OX's revenue share at 73.3%, followed by homedepot.com at 16.7% and lowes.com at 10.0%. Notably, the brand experienced strong overall revenue growth of 32.2% during the tracked period, signaling increasing consumer demand. Average pricing also saw a modest overall increase of 4.6%, suggesting the brand has maintained pricing power despite competitive pressures. These trends position OX as a growing presence across key home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 119K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 119K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.66
Price
$138K
Revenue
$20.10
Price
$90K
Revenue
$229.57
Price
$78K
Revenue
$77.33
Price
$50K
Revenue
$55.97
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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