GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OX Tools generated the majority of its revenue through homedepot.com, which accounted for 65.4% of total revenue share between January and March 2026, followed by lowes.com at 33.3% and acehardware.com at 1.3%. During this period, the brand experienced significant momentum with revenue growing 97.7% overall across the three tracked retailers. The average product price for OX Tools stood at $21.94, though pricing trended upward with a 20.9% increase over the quarter. This combination of strong revenue growth and rising average prices suggests increasing demand and potential premiumization of the OX Tools portfolio in the home improvement retail channel. Home Depot's dominant share highlights its role as the primary distribution driver for the brand's performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 98% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OX Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for OX Tools.
BY REVENUE