GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Oxo recorded an average product price of $22.40 across tracked retailers during Q1 2026 (January–March), with Amazon commanding a dominant 98.2% share of the brand's revenue. Ace Hardware accounted for just 1.3% of revenue, highlighting Oxo's heavy reliance on a single retail channel for sales volume. Notably, the brand experienced a significant 31.1% revenue decline over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Average pricing also softened, dipping 4.9% across the quarter, which may reflect promotional activity or broader category pressure. These trends suggest Oxo faces a challenging retail landscape heading into mid-2026, making channel diversification and pricing strategy key areas to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Oxo.
BY REVENUE
