GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Ace Hardware, Oxo maintains a strong retail presence with Amazon commanding a dominant 98.1% share of the brand's revenue. The brand's average product price sits at $22.45, though this figure has seen a 2.1% decline over the tracked period. Oxo's overall revenue has also experienced a notable 8.0% drop during the same timeframe, signaling potential headwinds for the brand. Despite the revenue softness, Oxo's top-performing products on Amazon reach price points as high as $109.95, demonstrating significant range in its pricing strategy. Ace Hardware accounts for just 1.2% of tracked revenue, highlighting Oxo's heavy reliance on Amazon as its primary sales channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 18M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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