GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Joseph Joseph generated the vast majority of its revenue through Amazon, which accounted for 96.4% of total revenue share between January and May 2026, with Home Depot capturing the remaining 3.4%. The brand's average product price during this period stood at $29.75, though pricing showed a downward trend with a 4.8% overall decrease over the tracked timeframe. Revenue performance also faced headwinds, declining 13.6% over the measured period, signaling potential challenges in maintaining sales momentum. Among its top-selling items on Amazon, premium products like the Tota Trio 90-liter Laundry Hamper ($143.89) and the Folding Tabletop Ironing Board ($97.14) commanded significantly higher price points than the brand average. This heavy reliance on a single retail channel, combined with softening revenue and pricing trends, suggests Joseph Joseph may benefit from diversifying its retail distribution strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Joseph Joseph on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Joseph Joseph.
BY REVIEW COUNT
Across 3.8M ratings on 2 channels, Joseph Joseph averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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