GRIPS CUSTOMERS & RESEARCH PARTNERS
PAC maintained a strong in-store presence from January through August 2026, with Amazon commanding 57.5% of revenue share and Best Buy capturing 41.4%, according to Grips Intelligence data. The brand's average product price stood at $72.23 across the tracked period, though overall pricing declined 10.2% since the beginning of the year. Revenue performance faced headwinds, dropping 20.6% over the full data range, with premium-positioned products like the PAC RP5-GM31 Radio Replacement Interface reaching $144.16 in average price on Amazon. Despite market challenges, PAC's top-performing SKUs on Best Buy, including radio replacement and steering wheel control interfaces, maintained price points above $139, indicating sustained positioning in the higher-value segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for PAC on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for PAC.
BY REVENUE
PAC sells 56% online and 44% offline. Online runs through 2 channels; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 150K ratings on 2 channels, PAC averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 150K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.57
Price
$165K
Revenue
$143.96
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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