GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, PDP maintains a strong retail presence with Amazon commanding a dominant 93.7% share of the brand's total revenue. The brand's average product price sits at $72.21, though pricing has seen a notable 10.5% decline over the tracked period. PDP's overall revenue experienced a significant 44.9% drop during the observed timeframe, signaling potential headwinds for the brand. Best Buy accounts for just 6.2% of PDP's revenue share, highlighting the brand's heavy reliance on Amazon as its primary sales channel. Premium offerings like the Victrix Pro BFG controller command price points near $197, while the popular Afterglow Wave controllers are positioned at a more accessible $58 range, showcasing PDP's broad pricing strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PDP on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for PDP.
BY REVENUE
PDP sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 628K ratings on 2 channels, PDP averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 628K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.36
Price
$570K
Revenue
$145.28
Price
$440K
Revenue
$58.29
Price
$425K
Revenue
$149.91
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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