GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated an average product price of $31.77 across Lowes.com and HomeDepot.com during Q1 2026 (January–March 2026). Lowes.com commanded the dominant share of Phifer's revenue at 57.9%, while HomeDepot.com accounted for the remaining 42.1%. Notably, Phifer experienced a strong 28.1% month-over-month revenue increase in the most recent month of the period, signaling a potential upward sales momentum. However, the brand's average price declined 20.9% over the quarter, suggesting increased promotional activity or a shift toward lower-priced product mix. These dynamics point to a brand actively competing on price while maintaining a solid dual-retailer distribution strategy in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE