GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated revenue across three major home improvement retailers — Ace Hardware (39.7%), Lowe's (34.9%), and Home Depot (25.4%) — between January and May 2026. Ace Hardware led as Phifer's top-performing retail channel, capturing nearly 40% of total revenue share. The brand experienced strong momentum during this period, with overall revenue growing 34.5% alongside an 11.7% increase in average product price. Phifer's average product price stood at $21.16, though pricing varied significantly by retailer, with Home Depot carrying higher-priced bulk and specialty SKUs compared to Ace Hardware's more affordable individual options. This balanced distribution across all three major retailers suggests Phifer maintains a well-diversified retail presence in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Phifer.
BY REVENUE
Phifer sells 32% online and 68% offline. Online runs through 2 channels; offline through 2. Online share has moved from 49% in Jan to 33% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 304K ratings on 3 channels, Phifer averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$175K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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