Pony

Pony Market Overview

Pony, owned by Iconix Brand Group, demonstrates a fairly balanced in-store distribution strategy across major retailers during the first eight months of 2026, according to Grips Intelligence data, with Lowe's and Amazon commanding nearly equal revenue shares at 50.0% and 47.6% respectively. The brand experienced a notable 14.1% price decline in the most recent tracked period, contributing to an overall 8.4% average price decrease since the beginning of the measurement window. Revenue momentum has faced headwinds, with a 2.6% year-to-date decline indicating softening demand across channels. Top-performing products command significantly higher price points, with flagship items reaching $109 average retail, substantially above the brand's $15.08 category average. Menards.com represents a minor but present distribution channel at 2.5% of revenue share.