GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Lowes.com, OLFA maintains a strong retail presence with an average product price of $18.77. Amazon dominates as OLFA's primary sales channel, capturing approximately 79.8% of the brand's revenue share, while Lowes.com accounts for the remaining 20.1%. The brand has experienced a notable revenue decline of 5.0% over the tracked period, accompanied by a 3.8% decrease in average pricing, suggesting increased competitive or promotional pressure. Despite these headwinds, OLFA's dual-retailer distribution strategy positions it across both e-commerce and home improvement channels, offering broad market accessibility. These trends indicate that OLFA may be navigating a period of price adjustment as it works to sustain volume across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OLFA on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for OLFA.
BY REVENUE
OLFA sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 353K ratings on 2 channels, OLFA averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 353K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$70.60
Price
$133K
Revenue
$26.11
Price
$115K
Revenue
$59.58
Price
$89K
Revenue
$44.82
Price
$81K
Revenue
$24.21
Price
$74K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
