GRIPS CUSTOMERS & RESEARCH PARTNERS
Prime Guard, owned by Prime Automotive Warehouse Inc. (a Pritzker Private Capital portfolio company), generated in-store revenue across three major retail channels between January and August 2026, according to Grips Intelligence data. Amazon dominated the channel mix with a 55.6% revenue share, followed by Ace Hardware at 31.9% and Lowe's at 12.5%. The brand experienced strong momentum during the analysis period, with revenue growing 44.5% overall and 38.0% month-over-month in the most recent tracked period. Average product pricing declined 19.1% over the full timeframe, settling at $8.68 in the latest month as competitive pressure intensified across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 47% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 68% online and 32% offline. Online runs through 2 channels; offline through 1. Online share has moved from 38% in Apr to 59% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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