Road Power

Road Power Market Overview

Road Power, owned by Coleman Cable, Inc., a subsidiary of Southwire Company, demonstrates significant channel concentration with acehardware.com commanding 52.3% of revenue share, followed by homedepot.com at 24.1% and Amazon at 23.6%, according to Grips Intelligence in-store data from January through August 2026. The brand has experienced notable pricing pressure, with average product prices declining 18.4% over the data period and dropping 7.0% in the most recent month to $4.04. Revenue performance has weakened considerably, declining 23.7% since the beginning of the tracked period, with a 4.3% decline in the most recent month alone. The heavy reliance on acehardware.com as a primary sales channel highlights the importance of retail partnerships in Road Power's distribution strategy. This combination of eroding prices and declining revenues suggests increased competitive pressure in the category during the first eight months of 2026.