Prime Wire and Cable

Prime Wire and Cable Market Overview

Prime Wire and Cable, a subsidiary of YFC-BonEagle (TPEX: 6220), generated an average product price of $46.80 across in-store channels tracked from January through August 2026, according to data from Grips Intelligence. The brand experienced a 10.6% revenue decline over the analysis period, though average pricing increased 5.3% year-to-date, reflecting a strategic shift toward higher-value products. All tracked revenue during the period came from a single retail partner, indicating concentrated distribution. Top-performing SKUs ranged from $45.81 to $95.88 in average selling price, with the highest-priced items reaching nearly double the brand's overall average.