Prime Wire and Cable

Prime Wire and Cable Market Overview

According to in-store data from Grips Intelligence covering January to May 2026, Prime Wire and Cable generates 100% of its tracked revenue exclusively through Menards, making it a single-retailer brand in the current dataset. The brand's average product price stands at $45.64, with pricing trending upward by 12.3% over the observed period. Despite this price growth, overall revenue declined by 7.9%, suggesting that higher price points may be impacting unit volume. Revenue did show a positive month-over-month rebound of 8.2% in the most recent period, indicating potential momentum heading into the summer season. These dynamics position Prime Wire and Cable as a niche brand worth monitoring for shifts in retailer diversification and pricing strategy.