GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online retail data from January through August 2026 tracked by Grips Intelligence, Prismacolor, owned by Newell Brands (NASDAQ: NWL), demonstrates strong momentum with overall revenue growth of 19.7% during the period. Amazon dominates the brand's channel mix at 96.2% of revenue share, with Office Depot representing just 3.1%, indicating a heavily e-commerce-concentrated distribution strategy. Despite robust revenue expansion, the brand faced pricing pressure with average product prices declining 13.1% overall and falling 10.6% in the most recent tracked month to $25.94, compared to an average price of $27.21 for the full period. The most recent month showed continued revenue strength with 11.4% month-over-month growth, suggesting maintained consumer demand even as promotional pricing intensifies across channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.12M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.03
Price
$1.03M
Revenue
$74.99
Price
$649K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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