GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, Prismacolor demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 97.4% of total revenue share. The brand's average product price sits at $29.25, though pricing has seen a modest 1.7% increase over the tracked period. However, Prismacolor has faced revenue headwinds, with overall revenue declining 13.1% during the measured timeframe. Office Depot accounts for just 2.2% of revenue share, suggesting limited retail diversification for the brand. These trends point to both a strong Amazon dependency and a need to address the recent downward revenue momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.21M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.99
Price
$22K
Revenue
$54.10
Price
$21K
Revenue
$15.60
Price
$13K
Revenue
$14.99
Price
$9.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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