GRIPS CUSTOMERS & RESEARCH PARTNERS
ProWood, a brand of UFP Industries, Inc. (NASDAQ: UFPI), generated in-store revenue across three major retailers during the first eight months of 2026, with Home Depot commanding 82.9% of the channel mix. Average product pricing declined 16.2% over the tracking period, falling from higher baseline levels to $35.55, reflecting significant downward pressure on the brand's value positioning. Recent monthly performance showed steeper deterioration, with revenue dropping 14.6% and average prices falling 17.8% in the most recent period tracked. The concentration of sales through Home Depot, coupled with the sharp price compression and revenue contraction, suggests ProWood faces considerable competitive or demand-driven headwinds in the retail channel landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 86% online and 14% offline. Online runs through 2 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 247K ratings on 3 channels, ProWood averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 247K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.94
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis