GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ProWood generated the vast majority of its revenue through Home Depot, which accounted for 92.2% of total revenue share from January to May 2026, followed by Lowe's at 6.1% and Ace Hardware at 1.8%. During this period, the brand's average product price stood at $44.73, though pricing trended downward with a 26.2% overall decrease in average price. Despite the declining prices, ProWood demonstrated strong sales momentum with revenue growing 51.7% over the tracked period. These trends suggest ProWood is leveraging aggressive pricing strategies to drive volume growth, particularly through its dominant Home Depot channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 94% online and 6% offline. Online runs through 2 channels; offline through 2. Online share has moved from 99% in Jan to 88% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 225K ratings on 3 channels, ProWood averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 225K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$146.83
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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