Purple

Purple Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Lowe's, Home Depot, and Amazon, Purple posted an overall revenue growth of 16.7% over the period, alongside a 12.7% increase in average product price, which reached $391.25. Lowe's dominated as Purple's leading retail partner, capturing 57.7% of total revenue share, followed by Home Depot at 27.9% and Amazon at 14.4%. Despite the positive quarterly trajectory, the brand experienced an 18.3% month-over-month revenue dip toward the end of the period, suggesting some demand volatility. These trends indicate Purple is leaning heavily into home improvement retail channels while steadily commanding higher price points across its product assortment.