GRIPS CUSTOMERS & RESEARCH PARTNERS
Purple Innovation, Inc. (NASDAQ: PRPL), the independent publicly traded owner of the Purple brand, demonstrates a heavily concentrated in-store retail strategy with Lowe's commanding 75.8% of revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $354.16, though overall pricing has declined 15.4% since the beginning of the tracking period, reflecting potential competitive pressures across its online retail channels including Amazon (12.6% share) and Home Depot (11.5% share). While monthly revenue grew 1.7% in the most recent period, the overall trend shows a concerning 27.7% revenue decline since the start of the data range, suggesting headwinds in both channel performance and consumer demand. The product mix spans premium mattresses priced between $1,400 and $6,460 at major retailers, alongside lower-priced accessories like pillows and cushions on Amazon, indicating a diversified but imbalanced portfolio heavily dependent on Lowe's distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 2.32M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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