GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowes.com, HomeDepot.com, and Amazon from January to May 2026, Purple demonstrated strong momentum with overall revenue growth of 15.6% during the period. Lowes.com dominated as Purple's primary retail channel, commanding 64.5% of total revenue share, followed by HomeDepot.com at 23.2% and Amazon at 12.3%. The brand's average product price stood at $337.59, with a 2.6% overall increase in average pricing reflecting a trend toward premium positioning. Purple's average price saw a notable 7.7% month-over-month jump in the most recent period, suggesting a shift in product mix or strategic price adjustments. This pricing power, combined with double-digit revenue growth, signals a healthy competitive position for Purple across major online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 3.53M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.00
Price
$1.96M
Revenue
$29.99
Price
$1M
Revenue
$249.00
Price
$861K
Revenue
$159.00
Price
$694K
Revenue
$209.00
Price
$650K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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