GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Safavieh generated the majority of its revenue through Home Depot, which accounted for 53.8% of total revenue share, followed closely by Lowe's at 44.0%. Amazon represented just 2.3% of Safavieh's revenue share, highlighting the brand's heavy reliance on home improvement retailers for distribution. The brand's average product price during this period stood at $164.93, with pricing trending upward by 6.3% over the tracked months. Notably, Safavieh experienced strong momentum with revenue growing 68.0% over the measured period, signaling increasing consumer demand and expanding market presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 83% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safavieh.
BY REVIEW COUNT
Across 12M ratings on 3 channels, Safavieh averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$259.14
Price
$302K
Revenue
$381.15
Price
$250K
Revenue
$289.32
Price
$181K
Revenue
$192.00
Price
$106K
Revenue
$295.08
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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