Safavieh

Safavieh Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Home Depot, Lowe's, and Amazon, Safavieh generated the vast majority of its revenue through homedepot.com, which accounted for a dominant 79.4% revenue share, followed by lowes.com at 17.4% and Amazon at just 3.3%. The brand's average product price stood at $162.25 during the period, with average pricing trending upward by 8.1% over the quarter. Safavieh saw a notable 27.8% month-over-month revenue increase in the most recent month of the period, suggesting a strong rebound in demand. Despite this recent momentum, overall quarterly revenue declined 51.1%, indicating significant volatility in Safavieh's sales performance across these major retailers. These trends point to a brand heavily reliant on the home improvement channel, with Home Depot serving as its primary revenue driver.