GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online data from January through August 2026 tracked by Grips Intelligence, Safavieh, a privately held family-owned company, relies heavily on two major retail partners for its online presence, with Lowe's accounting for 51.4% of revenue share and Home Depot capturing 46.9%, while Amazon represents a minimal 1.7% share. The brand experienced a notable revenue decline of 17.4% over the tracking period, though average product pricing increased 4.0% overall to $169.47. Despite the revenue headwinds, Safavieh's product portfolio spans multiple categories with price points ranging significantly, from lighting fixtures under $65 to premium items exceeding $5,800. The concentration of sales through these two major retailers underscores Safavieh's traditional distribution strategy focused on established home improvement channels rather than pure-play e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safavieh.
BY REVIEW COUNT
Across 13M ratings on 3 channels, Safavieh averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$339.90
Price
$292K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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