GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, PURPLE LEAF generated the majority of its revenue through homedepot.com, which accounted for 65.7% of total revenue share, followed by lowes.com at 30.9% and Amazon at just 3.4%. The brand's average product price during this period stood at $746.04, reflecting a premium positioning within its category. Notably, PURPLE LEAF experienced strong momentum with revenue growing 123.2% over the tracked period, signaling rapidly increasing consumer demand. Despite this revenue surge, the brand's average price decreased by 11.3% over the same timeframe, suggesting a strategic shift toward more accessible price points or a changing product mix. With nearly 97% of its revenue concentrated between Home Depot and Lowe's, PURPLE LEAF demonstrates a clear reliance on major home improvement retailers as its primary sales channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 125% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PURPLE LEAF.
BY REVIEW COUNT
Across 201K ratings on 3 channels, PURPLE LEAF averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 201K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,079.30
Price
$341K
Revenue
$129.99
Price
$230K
Revenue
$915.79
Price
$105K
Revenue
$389.00
Price
$103K
Revenue
$271.55
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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