GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), PURPLE LEAF generated the vast majority of its revenue through homedepot.com, which accounted for a dominant 90.8% share, followed by lowes.com at 7.1% and Amazon at just 2.1%. The brand's average product price during this period stood at $744.26, reflecting a premium positioning across the three tracked retailers. Notably, PURPLE LEAF experienced significant momentum with revenue growing 171.5% month-over-month, signaling a strong seasonal uptick heading into spring. Despite this revenue surge, the brand's average price decreased by 4.7% over the quarter, suggesting possible promotional activity or a shift in product mix toward more accessible price points. Overall, PURPLE LEAF's heavy concentration at Home Depot underscores a key retail partnership that drives the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for PURPLE LEAF.
BY REVENUE
$1,460.42
Price
$175K
Revenue
$430.83
Price
$146K
Revenue
TO PURPLE LEAF
