GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across tracked retailers including Amazon and Menards, Wolverine shows a highly concentrated retail footprint with Amazon commanding 98.5% of the brand's revenue share. The brand's average product price during this period stood at $73.08, though pricing trended downward with a 5.7% overall decrease observed in recent months. Wolverine experienced a significant revenue decline of 52.3% over the tracked timeseries period, signaling potential challenges in consumer demand or shifting competitive dynamics. Notably, Menards accounts for just 1.0% of revenue share, with its top Wolverine products priced well below the brand average at under $19, suggesting a narrow and heavily discounted assortment at that retailer. These trends point to Wolverine's heavy reliance on a single retail channel and a softening pricing environment that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wolverine on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Wolverine.
BY REVIEW COUNT
Across 49K ratings on 2 channels, Wolverine averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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