GRIPS CUSTOMERS & RESEARCH PARTNERS
SteelSeries, owned by GN Store Nord (NASDAQ Copenhagen: GN), demonstrated strong in-store performance across the first eight months of 2026, with revenue growing 18.3% overall according to Grips Intelligence data. The brand maintains a heavily Amazon-dependent distribution strategy, with the e-commerce platform accounting for 78.2% of revenue share compared to Best Buy's 20.8%. Average product pricing settled at $98.74 across tracked channels, with premium offerings reaching up to $376.65, while the brand experienced a modest 1.7% revenue dip in the most recent tracked month despite a 2.7% increase in average pricing since the period began. The concentration on two major retail partners underscores SteelSeries' reliance on established channels for market penetration during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SteelSeries on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SteelSeries.
BY REVENUE
SteelSeries sells 79% online and 21% offline. Online runs through 2 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 3.35M ratings on 3 channels, SteelSeries averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$234.70
Price
$305K
Revenue
$295.42
Price
$282K
Revenue
$132.23
Price
$271K
Revenue
$187.03
Price
$195K
Revenue
$306.86
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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