GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SteelSeries maintained an average product price of $99.89 across Amazon and Best Buy from January to May 2026. Amazon dominated as the brand's primary retail channel, capturing 77.3% of total revenue share, while Best Buy accounted for 21.8%. The brand experienced a notable revenue decline of 9.4% over the tracked period, signaling potential headwinds in consumer demand. Despite this revenue softening, SteelSeries saw its average price increase by 2.5% in the most recent month, suggesting a shift toward higher-priced product sales. Premium offerings like the Arctis Nova Pro Wireless, priced above $340 on Amazon, appear to be key drivers of the brand's pricing strategy across both retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SteelSeries on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SteelSeries.
BY REVENUE
SteelSeries sells 73% online and 27% offline. Online runs through 2 channels; offline through 1. Online share has moved from 3% in Jan to 84% in May.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 4.12M ratings on 3 channels, SteelSeries averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$330.13
Price
$1.07M
Revenue
$231.07
Price
$328K
Revenue
$309.62
Price
$225K
Revenue
$194.42
Price
$152K
Revenue
$50.49
Price
$104K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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