RCA

RCA Market Overview

According to in-store data from Grips Intelligence, RCA generated the majority of its revenue through Amazon, which accounted for 71.0% of total revenue share between January and May 2026 across tracked retailers including Amazon, Menards, Home Depot, Best Buy, and Ace Hardware. Menards emerged as the second-largest channel at 14.6% revenue share, significantly outpacing both Home Depot (6.2%) and Best Buy (6.0%). The brand maintained an accessible average product price of $39.83 during the tracked period, though its average price saw a notable decline of 33.2% over the March to May 2026 trend period. RCA's overall revenue also experienced a 3.0% drop during the same timeframe, suggesting increased pricing pressure and potential shifts in consumer demand. These trends indicate that while Amazon remains RCA's dominant sales channel, the brand faces challenges in sustaining both pricing power and revenue momentum heading into mid-2026.