Home/Insights/Brands/RCAProduct Intelligence - 2026 YTD USA

RCA

100K+

Products Sold, Jan to Aug 2026

1,200+

# Offline Stores

$30.72

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

RCA Market Overview

RCA, whose trademark is owned by Talisman Brands, Inc. (controlled by Ares Management Corporation, NYSE: ARES), generated in-store and online revenue across six major retail channels between January and August 2026, according to Grips Intelligence. Amazon dominated the channel mix with 58.0% of revenue share, followed distantly by Menards.com at 24.4%, while the brand's average product price stood at $32.49 across the period. Pricing pressure was evident, with average prices declining 12.8% overall and 5.7% month-over-month during the most recent period tracked. Despite near-term headwinds, RCA achieved 4.5% overall revenue growth since the beginning of the tracked timeframe.

Revenue Share by Channel
Data covers Amazon, Menards, Home Depot, Best Buy, Ace Hardware, Lowe's

RCA's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

RCA's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

RCA's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for RCA on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

RCA's channels

REVENUE SHARE

Revenue distribution across tracked channels for RCA.

Channels by revenue share

Distribution in %

RCA's online vs offline revenue split

BY REVENUE

RCA sells 64% online and 36% offline. Online runs through 3 channels; offline through 3. Online share has moved from 31% in Apr to 64% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

64%

36%

Offline

Online share trend

Apr – Aug

Online channels

64%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

36%

Menards stores
Best Buy stores
Ace Hardware stores

RCA's customer ratings

BY REVIEW COUNT

Across 463K ratings on 6 channels, RCA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 463K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for RCA

BY REVENUE

Amazon
Amazon
#1RCA RMW733-BLACK RMW733 0.7 Cu. Ft. Microwave, Black

$72.89

Price

$622K

Revenue

#2RCA RMW1205 1.2 cu ft Microwave, Digital Air Fryer, Convection Oven, Combo-Fry with XL Capacity, Stainless Steel Finish

$170.01

Price

$252K

Revenue

#3RCA RWD270 Combo Washer Dryer, 2.7 cu ft, White

$978.65

Price

$176K

Revenue

#4RCA RFR322 Mini Refrigerator, Compact Freezer Compartment, Adjustable Thermostat Control, Reversible Door, Ideal Fridge for Dorm, Office, Apartment, Platinum Stainless, 3.2 Cubic Feet

$159.79

Price

$167K

Revenue

#5RCA 465 RFR441/RFR465 RFR441 Compact Fridge, 4.5 Cubic Feet, Stainless Steel

$256.85

Price

$158K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved