GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RCA maintained an average product price of $47.88 across five major retailers during Q1 2026 (January–March), including Amazon, Menards, Best Buy, Home Depot, and Ace Hardware. Amazon dominated RCA's revenue share at 73.0%, making it by far the brand's most significant retail channel. Menards captured the second-largest share at 12.7%, followed by Best Buy at 8.0%, while Home Depot and Ace Hardware combined for just over 6% of total revenue. Notably, RCA's average price surged 68.5% over the quarter, suggesting a shift toward higher-priced product sales in the brand's mix. Despite this price increase, overall revenue declined 44.4% during the same period, indicating a significant drop in unit volume across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 68% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for RCA on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RCA.
BY REVENUE
$73.62
Price
$616K
Revenue
