GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Red Bull generated the majority of its revenue through Amazon, which accounted for 81.9% of total revenue share across tracked retailers from January to May 2026, followed by Ace Hardware at 10.2% and Lowe's at 6.9%. The brand's average product price stood at $14.84 during this period. Red Bull demonstrated positive momentum with revenue growing 6.2% over the tracked timeframe. Despite this revenue growth, average pricing saw a slight decline of 0.1%, suggesting that volume increases rather than price hikes drove the brand's top-line performance. The data covers three major online retailers, highlighting Red Bull's dominant presence on Amazon as a key distribution channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 79% online and 21% offline. Online runs through 1 channel; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 3.19M ratings on 4 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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