GRIPS CUSTOMERS & RESEARCH PARTNERS
Red Bull's in-store performance across major online retail channels from January through August 2026 shows strong momentum, with overall revenue climbing 17.4% over the period according to Grips Intelligence data. Amazon dominates the brand's channel mix with a commanding 79.0% revenue share, while Ace Hardware and Lowe's capture 11.5% and 8.6% respectively. Average pricing increased 11.9% year-to-date to $13.43, reflecting strong pricing power, with the most recent month showing a 4.2% price increase as average prices reached $14.99. The privately held brand, controlled by the Yoovidhya and Mateschitz families, continues to expand its portfolio across multiple product variants including original, sugar-free, and seasonal editions. Revenue growth of 7.5% in the latest measured month signals sustained consumer demand and effective channel positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 77% online and 23% offline. Online runs through 1 channel; offline through 3. Online share has moved from 0% in Apr to 82% in Aug.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 3.11M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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