GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RIG generated an average product price of $133.93 across tracked retailers during Q1 2026 (January–March). Amazon dominated RIG's revenue share at 85.6%, far outpacing Best Buy at 11.5% and Newegg at 2.9%. Despite Amazon's commanding presence, the brand experienced a notable 44.5% overall revenue decline during the tracked period. Meanwhile, average pricing showed a modest 4.2% month-over-month increase in the most recent period, even as the overall average price trended down 4.8% across Q1 2026. These dynamics suggest RIG is navigating a challenging demand environment while adjusting its pricing strategy across key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RIG.
