GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RIG generated 90.0% of its revenue share through Amazon between January and May 2026, with Best Buy and Newegg contributing 8.2% and 1.8% respectively. The brand's average product price stood at $115.29 across all tracked retailers during this period. RIG experienced an 11.3% overall revenue decline, despite a 7.5% month-over-month revenue increase in the most recent period. Average pricing also saw downward pressure, decreasing 1.1% overall and dropping 7.9% compared to the prior month. These trends suggest RIG is heavily reliant on Amazon as its primary sales channel while navigating a challenging pricing and revenue environment in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVENUE
RIG sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 26K ratings on 3 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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