GRIPS CUSTOMERS & RESEARCH PARTNERS
RIG, owned by Nacon SA (Euronext Paris: NACON), generated an average product price of $121.02 across in-store channels during the first eight months of 2026, though the brand faced headwinds as its parent company filed for insolvency in February 2026. Amazon dominated the channel mix with 94.2% of revenue share, while Best Buy captured the remaining 5.8%, according to data from Grips Intelligence. The brand experienced a notable 12.6% revenue decline in the most recent tracked period, reversing earlier year-to-date growth of 5.9% since the start of 2026. Average pricing softened over the tracked timeframe, declining 4.8% in the latest month and 3.0% overall since the beginning of the year. These metrics reflect challenging market conditions for RIG during a period of significant corporate uncertainty for its parent company.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVENUE
RIG sells 95% online and 5% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Apr to 95% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 17K ratings on 2 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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