GRIPS CUSTOMERS & RESEARCH PARTNERS
DieHard, owned by Advance Auto Parts (NYSE: AAP), experienced significant in-store performance challenges during the first eight months of 2026, according to data from Grips Intelligence. Revenue declined 50.4% overall during the tracked period, with average product prices dropping 26.7% as the brand competed across Lowe's (49.3% share), Ace Hardware (42.8% share), and Home Depot (7.9% share). The most recent quarterly data through August 2026 revealed a particularly steep 44.5% month-over-month revenue decline and a 37.2% drop in average prices, signaling intensifying competitive pressure. Despite the downturn, DieHard maintained a diverse portfolio spanning battery chargers and work footwear, with products ranging from $41.99 to $170.00 in price across its primary retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DieHard.
BY REVENUE
DieHard sells 60% online and 40% offline. Online runs through 2 channels; offline through 1. Online share has moved from 58% in Apr to 35% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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