GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, and Amazon, DieHard generated the majority of its revenue through acehardware.com, which accounted for 60.5% of total revenue share, followed by lowes.com at 35.6%. The brand's average product price stood at $68.25 during the tracked period. Notably, DieHard experienced strong overall revenue growth of 45.2% over the measured timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 29.4% overall, suggesting a shift toward higher-priced product offerings. Amazon represented a minimal share at just 3.9%, indicating that DieHard's retail strength remains concentrated among traditional hardware and home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 77% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DieHard.
BY REVENUE
DieHard sells 41% online and 59% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Jan to 62% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 74K ratings on 3 channels, DieHard averages 4.9★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.9
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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