GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rock Doctor generated the majority of its revenue through Amazon, which accounted for 67.5% of total revenue share from January to May 2026, followed by Menards.com at 25.1%, with Lowes.com, Ace Hardware, and Home Depot trailing significantly. The brand's average product price stood at $14.63, reflecting a notable 10.7% increase in average pricing over the tracked period. Despite this upward price trend, Rock Doctor experienced a 6.0% decline in overall revenue during the same timeframe, suggesting that higher prices may be impacting purchase volume. The concentration of nearly 93% of revenue across just two retailers — Amazon and Menards — highlights a narrow distribution footprint that could present both risk and opportunity for the brand. These insights underscore the importance of monitoring Rock Doctor's pricing strategy and retail diversification efforts in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rock Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rock Doctor.
BY REVENUE
Rock Doctor sells 70% online and 30% offline. Online runs through 3 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 44K ratings on 5 channels, Rock Doctor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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