GRIPS CUSTOMERS & RESEARCH PARTNERS
Roebic, a privately held, family-owned company based in Connecticut since 1959, generated an average product price of $17.97 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the brand's revenue share at 52.5%, followed by Ace Hardware at 23.4%, with Lowe's and Menards accounting for 13.1% and 10.7% respectively. The brand experienced a modest overall revenue decline of 2.6% since the beginning of the year, with prices also declining 2.6% over the same period. Product pricing remained relatively consistent across its portfolio, ranging from $17.97 to $22.14, with root killers and drain treatments serving as key offerings across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Roebic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roebic.
BY REVENUE
Roebic sells 55% online and 45% offline. Online runs through 2 channels; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 255K ratings on 4 channels, Roebic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 255K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.22
Price
$388K
Revenue
$21.18
Price
$291K
Revenue
$18.98
Price
$260K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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