GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Underhill generated the majority of its revenue through Amazon, which accounted for 66.4% of total revenue share across tracked retailers including Home Depot, Ace Hardware, and Lowes from January to May 2026. The brand's average product price stood at $36.61 during the data period, reflecting a competitive positioning within its category. Notably, Underhill experienced an 18.0% revenue growth over the tracked timeseries, signaling strong upward momentum in consumer demand. However, average pricing saw a significant decline of 27.6% over the same period, suggesting aggressive discounting or a shift toward lower-priced SKUs driving volume. Home Depot captured the second-largest revenue share at 22.5%, making it a key secondary channel for the brand's retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVENUE
Underhill sells 93% online and 7% offline. Online runs through 3 channels; offline through 1. Online share has moved from 86% in Jan to 97% in May.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 28K ratings on 4 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.98
Price
$30K
Revenue
$63.67
Price
$21K
Revenue
$43.00
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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