GRIPS CUSTOMERS & RESEARCH PARTNERS
Underhill, a privately held California-based company, generated an average product price of $64.48 across in-store and online channels from January through August 2026, according to data from Grips Intelligence. The brand's revenue share is heavily concentrated on Lowe's, which accounted for 73.4% of sales year-to-date, followed by Amazon at 20.4%, while Home Depot and Ace Hardware captured 5.1% and 1.1% respectively. Average pricing showed significant momentum, increasing 119.7% over the tracked period, with prices reaching $80.30 in the most recent month. Underhill's overall revenue performance demonstrated exceptional growth of 495.2% since the start of the measurement period, reflecting strong market demand across its retail distribution network.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 495% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 120% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Underhill on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Underhill.
BY REVIEW COUNT
Across 23K ratings on 3 channels, Underhill averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.30
Price
$133K
Revenue
$130.90
Price
$60K
Revenue
$295.90
Price
$60K
Revenue
$88.00
Price
$56K
Revenue
$117.70
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
