GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubberific, owned by private company Liberty Tire Recycling, generated in-store and online revenue split nearly evenly between Lowe's (51.3%) and Amazon (48.6%) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $26.18, though pricing increased 5.8% overall across the tracked period. Revenue performance declined significantly, dropping 22.4% from the beginning of the data period through August 2026, indicating ongoing headwinds in the category. Amazon's product mix skewed toward higher-priced multi-packs and drain extenders ranging from $25 to $55, while Lowe's focused on landscape edging and pavers with lower price points between $6 and $61.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 77% online and 23% offline. Online runs through 2 channels; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 116K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$37K
Revenue
$25.31
Price
$33K
Revenue
$25.36
Price
$32K
Revenue
$54.95
Price
$16K
Revenue
$39.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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