GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rubberific generated the majority of its revenue through Lowe's and Amazon between January and May 2026, with Lowe's commanding a dominant 63.2% revenue share compared to Amazon's 36.7%. The brand experienced impressive momentum during this period, with overall revenue surging 110.1% across the tracked timeframe from March to May 2026. Average product pricing also trended upward, rising 25.5% overall to reach $17.42, reflecting a notable shift in the brand's pricing strategy or product mix. With an average product price of $15.26 across both retailers, Rubberific maintains an accessible price point in its category. These data points suggest strong seasonal demand acceleration and growing retailer traction for the brand heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 111% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 56% online and 44% offline. Online runs through 2 channels; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 105K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.99
Price
$31K
Revenue
$54.95
Price
$24K
Revenue
$39.99
Price
$23K
Revenue
$24.99
Price
$22K
Revenue
$39.99
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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