GRIPS CUSTOMERS & RESEARCH PARTNERS
Keystone, owned by Thor Industries (NYSE: THO), demonstrates strong in-store performance with dominant distribution through Home Depot capturing 75.7% of revenue year-to-date, followed by Amazon at 13.9% and Lowe's at 10.4% based on Grips Intelligence data from January through August 2026. The brand's average product price of $381.83 has increased 7.0% since the beginning of the tracking period, indicating effective price positioning across its portfolio. Despite a recent 2.9% monthly revenue decline in the most recent period, year-to-date performance shows overall revenue growth of 6.1%, reflecting resilience in the category. Price leadership varies significantly by retailer, with Amazon offerings ranging from $337.77 to $700.04 while Home Depot maintains a competitive range of $433.91 to $680.50 across comparable product specifications.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Keystone on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Keystone.
BY REVIEW COUNT
Across 54K ratings on 3 channels, Keystone averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$434.37
Price
$1.57M
Revenue
$533.18
Price
$1.23M
Revenue
$680.50
Price
$1.14M
Revenue
$599.99
Price
$1.12M
Revenue
$610.58
Price
$967K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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