GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Rubbermaid generated the majority of its revenue through Amazon, which accounted for a dominant 69.1% revenue share from January to May 2026, followed by Ace Hardware at 9.2% and Newegg at 6.7% across six tracked retailers. The brand's average product price stood at $37.30 during this period, with pricing trending upward by 7.7% over the observed months. Rubbermaid also saw steady revenue growth of 5.1% during the tracked timeframe, signaling consistent consumer demand. Notably, the remaining revenue share was split among major home improvement retailers including Lowe's (5.5%), Menards (5.3%), and Home Depot (4.2%), highlighting Rubbermaid's broad retail distribution footprint. This data underscores Rubbermaid's strong marketplace positioning and its heavy reliance on Amazon as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rubbermaid.
BY REVENUE
Rubbermaid sells 79% online and 21% offline. Online runs through 4 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 15M ratings on 6 channels, Rubbermaid averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.81
Price
$459K
Revenue
$40.20
Price
$185K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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