GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, and Home Depot, Rutland generates the dominant share of its revenue through Amazon, which accounts for 69.0% of total sales. Ace Hardware follows as the second-largest channel at 20.6% revenue share, while Home Depot contributes 9.7%. The brand's average product price sits at $17.84, though pricing has trended upward with an 11.5% increase over the tracked period. Despite rising prices, Rutland has experienced a notable 45.9% decline in revenue over the same timeframe, suggesting potential demand sensitivity to cost increases. This combination of heavy Amazon dependence and declining revenue presents both a challenge and an opportunity for the brand's retail strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 76% online and 24% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Jan to 92% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 257K ratings on 3 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 257K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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