GRIPS CUSTOMERS & RESEARCH PARTNERS
Rutland, a privately held company, generated an average in-store product price of $20.71 during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the brand's retail channel mix with 70.9% revenue share, followed distantly by homedepot.com at 15.4% and acehardware.com at 11.6%. The brand experienced significant headwinds during the analysis period, with overall revenue declining 18.8% since the beginning of the year and average prices dropping 6.5% over the same timeframe. Top-performing products ranged from budget fire starters under $14 on Ace Hardware to premium refractory mortars and high-temperature adhesives on Amazon priced above $34.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 91% online and 9% offline. Online runs through 3 channels; offline through 1. Online share has moved from 61% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 247K ratings on 4 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 247K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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