Safco

Safco Market Overview

Safco, owned by privately held Liberty Diversified International, generated in-store revenue across four major channels during the first eight months of 2026, with Amazon commanding a dominant 57.5% share followed by Newegg at 27.6%, according to Grips Intelligence. The brand maintained an average product price of $103.33 across its portfolio, though overall revenue declined 6.3% from the beginning of the tracked period. Price stability remained relatively consistent with a modest 0.7% month-over-month increase in the most recent period tracked, though average prices decreased 1.6% over the full timeframe. Home Depot and Lowe's combined for 14.6% of channel revenue share, rounding out a portfolio heavily skewed toward third-party e-commerce platforms.