GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safco generated an average product price of $93.87 across tracked retailers between January and May 2026. Amazon dominated Safco's revenue share at 54.8%, followed by Newegg at 35.5% and Home Depot at 8.6%, highlighting a strong concentration across just three retail channels. Despite steady pricing, the brand experienced an overall revenue decline of 8.3% during the tracked period, suggesting softening demand. Notably, Safco's average price trended upward by 1.8% over the same window, indicating the brand maintained pricing power even as sales volume contracted. This divergence between rising prices and falling revenue presents a key dynamic for stakeholders monitoring Safco's competitive positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safco.
BY REVIEW COUNT
Across 92K ratings on 3 channels, Safco averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$211.49
Price
$14K
Revenue
$89.06
Price
$6.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
