GRIPS CUSTOMERS & RESEARCH PARTNERS
Safer Brand, a subsidiary of Woodstream Corporation, demonstrates strong in-store performance with a commanding 94.8% of revenue share concentrated on Amazon during the January-August 2026 period tracked by Grips Intelligence. Average product pricing held steady at $15.94, with prices climbing 3.3% over the overall tracking window despite a 6.5% monthly revenue dip in the most recent period. The brand's 38.5% overall revenue growth since the start of the tracking period signals solid market momentum, though heavy reliance on a single channel presents concentration risk. Menards.com represents a negligible secondary channel at 4.5% revenue share, leaving significant whitespace for diversification and offline channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVIEW COUNT
Across 1.24M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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