GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Menards.com, Safer demonstrated strong momentum with revenue growing 74.1% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding a 95.9% revenue share, while Menards.com accounts for the remaining 3.9%. The brand's average product price held relatively steady at $15.76, with only a modest 1.9% decrease over the period. Most recently, Safer saw a notable 22.2% month-over-month revenue increase, signaling continued upward sales trajectory heading into the summer season. This consistent growth pattern across major retailers suggests Safer is effectively expanding its market presence in a competitive landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 74% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVIEW COUNT
Across 1.25M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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