GRIPS CUSTOMERS & RESEARCH PARTNERS
Thrustmaster, owned by Guillemot Corporation (Euronext Paris: GUI), experienced a significant revenue decline of 22.1% during the first eight months of 2026 according to in-store data from Grips Intelligence, with average product pricing decreasing 8.6% over the same period. The brand maintains heavy concentration on Amazon, which accounts for 88.4% of revenue share, while Best Buy and Newegg represent only 8.9% and 2.5% respectively. Average product pricing stands at $164.15 across tracked channels, though recent trends show continued downward pressure with prices declining 3.7% in the most recent monthly comparison. The product portfolio spans premium offerings like the TCA Yoke Pack Boeing Edition at $499.84 to entry-level options such as the T-Flight Hotas One at $98.45, reflecting a diverse price strategy across gaming and simulation categories.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Thrustmaster on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thrustmaster.
BY REVENUE
Thrustmaster sells 94% online and 6% offline. Online runs through 2 channels; offline through 1. Online share has moved from 22% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 412K ratings on 3 channels, Thrustmaster averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 412K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$249.89
Price
$186K
Revenue
$119.00
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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