GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Seiko recorded an average product price of $199.49 across Amazon, Newegg, and Home Depot from January to May 2026. Amazon dominated Seiko's retail landscape with a commanding 93.4% revenue share, far outpacing Newegg at 4.7% and Home Depot at just 1.1%. Notably, the brand experienced a significant 31.6% revenue decline over the tracked period, accompanied by an 18.3% decrease in average pricing. The downward pricing trend suggests increased discounting or a shift toward more affordable product lines across these key retailers. These dynamics make Seiko an important brand to watch in the coming months as it navigates competitive pricing pressures in the broader market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 217K ratings on 4 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 217K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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