Seina

Seina Market Overview

Seina Inc., a privately held Southern California manufacturer, generated revenue across major in-store retail channels during the first eight months of 2026, according to Grips Intelligence data. Menards.com dominated the channel mix with 59.3% of revenue share, more than triple the combined share of Ace Hardware, Home Depot, and Lowe's. The brand experienced notable headwinds during the tracked period, with overall revenue declining 19.1% and average product prices falling 16.6% since the beginning of the year, reflecting intensifying competitive pressure in the category. Despite the downturn, Seina maintained a baseline average product price of $53.99 across its retail footprint.