GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Selkirk generated the majority of its revenue through Home Depot, which accounted for 58.4% of total revenue share across tracked retailers from January to May 2026. Menards and Ace Hardware followed as the second and third largest channels, contributing 15.7% and 14.3% respectively, while Lowe's captured 11.7% of Selkirk's revenue share. The brand's average product price stood at $43.32 across all four retailers during this period. Notably, Selkirk's revenue distribution reveals a heavy reliance on Home Depot, with the remaining three retailers collectively making up less than half of total sales. This concentration highlights a significant channel dependency that shapes Selkirk's overall retail footprint in the home improvement market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 61% online and 39% offline. Online runs through 2 channels; offline through 3. Online share has moved from 45% in Jan to 72% in May.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Selkirk averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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