GRIPS CUSTOMERS & RESEARCH PARTNERS
Sentinel, a privately held consumer products company based in Mentor, Ohio, demonstrates strong in-store retail performance with nearly balanced revenue split between menards.com (48.0%) and Amazon (47.1%), according to Grips Intelligence data covering January through August 2026. The brand maintains an average product price of $21.75 while achieving 8.4% overall revenue growth during the tracked period. Traditional home improvement retailers Home Depot and Lowe's represent a combined 4.9% of revenue share, indicating Sentinel's concentrated positioning within the home center channel ecosystem. Average pricing showed slight compression of 2.5% in the most recent month, though year-to-date pricing increased 1.1%, suggesting selective promotional activity. Sentinel's dual-channel dominance between its top two retailers positions it as a significant player in the competitive home goods market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sentinel.
BY REVENUE
Sentinel sells 38% online and 62% offline. Online runs through 3 channels; offline through 1. Online share has moved from 14% in Apr to 37% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 1.25K ratings on 4 channels, Sentinel averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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