GRIPS CUSTOMERS & RESEARCH PARTNERS
Shaw Floors, a division of Shaw Industries Group under Berkshire Hathaway (NYSE: BRK.B), generated in-store revenue exclusively through Home Depot during the first eight months of 2026, according to Grips Intelligence data. The brand experienced a notable 9.9% overall revenue decline across the tracked period, with recent months showing continued softness including a 1.8% month-over-month drop. Average product pricing held relatively stable at $91.62 year-to-date, though prices decreased 4.4% in the most recent tracked month. The product portfolio spans vinyl plank flooring options priced between $70–$89 and engineered hardwood offerings ranging from $101–$151, with vinyl planks comprising the majority of available SKUs on the channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shaw Floors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shaw Floors.
BY REVIEW COUNT
Across 27K ratings on 1 channel, Shaw Floors averages 4.1★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.1
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.67
Price
$1.14M
Revenue
$150.97
Price
$876K
Revenue
$88.86
Price
$699K
Revenue
$70.80
Price
$434K
Revenue
$101.50
Price
$424K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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