Soozier

Soozier Market Overview

According to in-store data from Grips Intelligence, Soozier recorded an average product price of $139.62 across tracked retailers between January and March 2026, with average pricing rising 10.7% over the period. Lowes.com dominated Soozier's revenue share at 64.5%, followed by homedepot.com at 22.2% and Amazon at 13.3%, highlighting a strong home improvement retail presence. Despite this retail footprint, Soozier experienced a 3.3% overall revenue decline during Q1 2026. The brand's pricing strategy appears to vary significantly by retailer, with Home Depot featuring higher-priced items like rowing machines and trampolines above $300, while Amazon skews toward more affordable fitness accessories under $150.